Quick answer: Legitimate review removal is priced per review, and the pricing model that protects you is pay only after the review is actually removed. Upfront fees, retainers, and monthly subscriptions get paid whether or not anything comes down, which is exactly why they are the patterns to avoid.
The useful question is less the exact figure and more how a service charges. Here is what affects cost and how pay-on-removal works.
The work behind a removal varies. It depends on which policy the review violates, how strong the evidence is, and whether the case needs escalation beyond Google's first automated pass. A clear-cut policy violation is a different amount of work than a borderline case that takes several rounds with Google's content reviewers.
Services price that work in different ways. We charge one flat fee per review and absorb the difference: easy or hard, you pay the same, and only if it comes down.
The simplest test of any removal service: do you pay anything before a review is actually removed from your listing? If yes, walk away.
The right way to think about cost is against what a single damaging review costs you. Most buyers read reviews before they call, and a one-star sitting near the top of your listing quietly turns some of them away every week. For a business where a new customer is worth hundreds or thousands of dollars, removing one unfair review that violates Google's policies usually pays for itself quickly. And because you only pay on success, there is no downside to finding out.
You should never pay before a result, and the only model that keeps a removal service honest is pay-on-success. At RemoveHQ that means a flat fee per review, charged only after Google removes it.
Pick the review, sign, and save a card in one sitting. Nothing is charged until Google removes it.
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