When a review comes down, its star rating leaves your average with it. The review disappears from your listing, your total review count drops by one, and your displayed average recalculates across the reviews that remain.
How much your number actually moves is arithmetic, and it surprises people in both directions.
If you have 20 reviews averaging 4.2 and a 1-star review is removed, your average rises to roughly 4.4. Take the same removal at a business with 400 reviews and the average barely moves at all, often not enough to change the number customers see.
This is why the businesses that benefit most from removal are the ones with fewer reviews, where a single 1-star rating is carrying real weight. It is also why a business with hundreds of reviews should think about removal in terms of what the review says rather than what it does to the average. A detailed accusation sitting at the top of your listing influences readers regardless of its effect on the arithmetic.
The visible half matters more than the number. Most customers read the recent reviews before they trust the average. A removed review stops being read, which is often the larger effect.
The review usually disappears from the listing quickly once removal is approved. The star average can lag behind by a day or so, and cached versions of your listing, along with the reviews shown in Search and Maps, may update at different times. Seeing the review gone while the old average still displays is normal and generally sorts itself out within a day.
Google also removes reviews itself, in both directions, when it detects policy violations or filters activity it considers inauthentic. If your count falls without anything being reported, that is usually Google's own filtering rather than an error, and it frequently affects positive reviews as well as negative ones.
Start on our form. Every removal goes through Google's own approval. You only pay after a review is removed.
Pick the review, sign, and save a card in one sitting. Nothing is charged until Google removes it.
Start Your Removal