Quick answer: A review from someone who never did business with you violates Google's requirement that reviews reflect a genuine experience, which makes it one of the more removable review types. The case is built from your records showing no relationship plus the account's own signals. Google makes the final call.
Few reviews are more frustrating than a one-star from a name you have never seen. No appointment, no invoice, no call, no visit. Google's policies require reviews to be based on genuine experiences, so a review from someone who never did business with you violates the rules regardless of what it says. This is consistently one of the more removable review categories.
You cannot photograph an absence, so the case is built from what your records do not show. A search of your booking system, invoices, point of sale, and communications for the reviewer's name that comes up empty is evidence. So is context: an account located in another state, a review describing services you do not offer, or a reviewer whose profile shows a pattern of drive-by one-stars. None of these alone decides it; together they make the case that there was no genuine experience to review.
Worth knowing: the reviewer does not have to be malicious. Wrong-business reviews, mistaken identities, and confused customers of a similarly named company all fall under the same principle: no experience with you, no valid review.
Google does not run a trial. It evaluates the report, the review, and the account, then makes the final call. Your job is to make the documented case; you never need to contact the reviewer, and the reviewer is not told who reported them.
If one of these is sitting on your listing, it is costing you callers every day, and it is worth dealing with.
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